Car Logos: The Stories Behind Car Brands

Every car brand has a name and a unique logo for quick and easy recognition all over the world. The car logos embody the heritage of their manufacturers and their mission statements. Also, car logos provide an excellent visual image for their customers and they play a crucial role in the advertisement of the car brands. Most commonly, the car brands earn reputation and build identity on their logos, so they do not prefer frequent changes. This means that each car logo has some history behind it and maybe some related interesting story about its creation. However, there are some car brands that in effort to change the course of their futures, completely change their car emblems.

Most cars logos have an important and very intriguing historical meaning, as they have successfully evolved along with the development of the company over the years. The automotive logos may tell a lot about the reputation of a specific car brand or car model. This means that a person can get an exact idea for specific car just by looking at the car logo. A white letter “W” in a blue background? Volkswagen, city cars for the people. A black horse with the Italian flag above? Ferrari, sports, expensive and some of the fastest cars in the world. A letter “B” with wings? Bentley, luxurious cars. So, there are no doubts why many car companies rely on their car emblems.

All the efforts in creating a great logo are worthwhile. With a little wider imagination and greater amount of creativity, the car makers create their remarkable car symbols, or more commonly known as car logos. The most popular car brands in the world certainly have the best logos, featured on all their car models as car badges. On this way, their logos get easier in the heads of the people and earn reputation.

Have you ever wondered what does the logos of the most famous car brands mean? Every single detail on all car logos has a meaning and some manufacturers do not tell a lot of information about their logos. If you are interested in finding out the most popular both domestic and foreign car logos and their meanings, you are on the right place at the right time. AllCarsLogos offers a comprehensive list of the best car symbols, car logos and names in the world. Explore this website and find something interesting about your favorite car logo and how has it been created.

The Psychology Behind the Car Brand Images

The word "brand" comes from the Old Norse word "brandr" which means "to burn" - recalling the practice of manufacturers burning their mark onto their products. The word "brand" is commonly used as a metonym referring to the company that is strongly identified with a brand.

However, brand is not a logo. The term "logo" became popular among people because it sounds good, but when people talk of logo, what they really think on is a trademark, regardless of whether it's a logo, symbol, monogram, emblem or other graphic expression. It's important to note that a logo or any other form of trademark is not a brand. Logos are just symbols of the brands.

Many of the world's car company names have unique logos that can be easily recognized. Car logos and history of the car manufacturer are closely related because logos provide great visual image for customers and embody the heritage of their companies. Most car logos have interesting historical meanings, as they have evolved along with the development of the manufacturer over the years.

When brands of cars decide on designing their logo, there are various psychological factors that must be taken into consideration. Many of these car names and logos have an intriguing story behind them, but the design is supposed to create a sense of familiarity and trust in the mind of the customers. Take a look at some of the most important factors that go into designing a logo!

Psychology’s Role

The term "Logo" is actually derived from the Greek word "Logos" which means "word". Logos are the visual symbols of the car brand names. The logo design should be the integral part of the branding and feel consistent with all of the other visual assets. Companies need to choose the symbols carefully in order to avoid any disconnect between the customers and their perception of their products or services.

Color Carries Meaning

Colors have different psychological emotions attached to them and these particular emotions come through when we see the logos. Colors carry meaning and they are able to create an immediate impression of the brand. For example blue and gray are colors that inspire trust and authority, while yellow and orange give a feeling of energy and fun. The intensity of the colors also conveys meaning. Even though it may be tempting to use as many colors as possible, ultimately many car logos tend to use only a few so as not to distort the message of the brand.

Simplicity Is The Key

We have the ability to memorize shapes, which is why we always recall the logos when thinking about specific car companies. Car logos should use subtle shapes withing the lettering or symbols without making it too difficult to read, while avoiding images that include lots of details and special effects. Car companies should stick to one simple shape or symbol for the maximum clarity.

History of Automobiles

The car is undoubtedly the most incredible invention of all time and one of the best things about cars is that no one person invented them. The history of cars is rich and dates back to the 15th century, so pinpointing exactly who invented the first automobile is not a simple matter. All the different parts of the car - the wheels, the engine, the gears somehow came together gradually, over a period of five and a half thousand years. Take a look at the history of automobiles!

In the past, when people needed to move things around, they had to drag them by sledge or float them down rivers. However, things have changed when people realized that they have the power to tame the animals around them.

By about 5000BCE, there were sledges and animals which were the first "engines", so the most obvious thing to do was to hitch them together. Thousands of years ago, the Native Americas invented the travois which was a strong, A-shaped wooden frame, that a horse could drag behind it. The first wheels appeared around 3500 BCE and were one of the greatest inventions of prehistoric times. No one know exactly how wheels were invented, but it is believed that a group of people may have been rolling a heavy load along on tree trunks when they realized they could easily chop the logs and make the slices into wheels. The wheel was a huge advance because it meant that animals and people could pull heavier loads faster. The first wheels were made of solid wood and by the early 20th century, wheels had thin metal spokes, which made them lighter and easier to turn.

The ancient Greeks realized that a wheel mounted on an axle can enhance a pushing force. They also invented gears - pairs of wheels with teeth around the edge that turn together to increase speed.

The ancient Romans were the first people who realized that for a good car they needed a good road. They connected their empire with an enormous highway network and gave us roads.

In 1335, Guido von Vigevano drew sketches of a "Windwagen" which has the three key part of a modern car: an engine, wheels, and gears. During the Renaissance, Italian painter, engineer, scientist and inventor Leonardo da Vinci drew some designs for a clockwork car which was powered by springs that were supposed to drive the wheels through a system of interlocking gears.

The next major invention came in 1712 when Mr. Thomas Newcomen built a huge machine for pumping rainwater out of coal mines. These machines were powered by burning coal and became known as steam engines because people realized that controlling steam was crucial to making them work efficiently. James Watt redesigned this engine and his engines soon found their way into many factories. However, these steam engines were still too large and heavy to use in cars. That didn't stop people from trying, so in 1769, Nicholas Joseph Cugnot used steam-engine technology and designed a three-wheeled artillery tractor. People consider this tractor as the world's first automobile, even though it was very primitive for today's standards.

Goldsworthy Gurney designed a steam carriage and later he also built steam buses. However, he was completely driven out of business by horse-powered stage coaches, because they were much cheaper and faster. John Scott Russel eventually had to close a steam coach business when one of his buses exploded in 1834, killing four people. This is known as the first fatal car accident in the world.

The history of cars is long, but if we had to give credit to only one inventor, it would probably be German engineer Karl Benz. Many people consider that he created the first true, modern automobile in 1885/1886. Benz patented the three-wheeled Motor Car in 1886 and his own throttle system, gear shifters, spark plus, a carburetor, a water radiator, and other fundamentals to the vehicle. Karl Benz eventually built a car manufacturing company that still exists today as the Daimler AG, the manufacturer of the Mercedes-Benz.

Mercedes-Benz today is known as one of most popular German automobile manufacturers, and a multinational division of the car manufacturer Daimler AG. Mercedes-Benz slogan is "Das Beste oder nichts" which means "The best of nothing". It's one of the most recognized car brands worldwide while their logo is undoubtedly one of the most famous car company logos. Car emblems are very important part of cars because they appear on everything from steering wheel hubs to huge billboards.

The modern Mercedes-Benz traces back to the 1926 merger of two car companies, Benz & Cie, founded by Karl Benz and Daimler-Motored-Gesellschaft or DMG, founded by Gottlieb Daimler. Benz and Gotlieb worked independently to invent internal combustion-powered vehicles and their factories were just 60 miles apart. After World War I, these two companies merged together in 1926, creating both Daimler and Mercedes-Benz brands.

The name "Mercedes" first came in 1900, when the rich European businessman and race car enthusiast Emil Jellinek began selling Daimler's cars. Jellinek wanted a faster car, so he ordered a new engine to be designed by Maybach and to be named after his daughter Mercedes which means "grace" on Spanish.

The star in Daimler's logo which is one of the most recognizable automobile logos today actually came from an old postcard where Daimler had drawn a star above the picture of his house. He wrote that this star symbolizes prosperity and would shine over his own factory one day. The three-pointed star symbolizes Daimler's ambition of making automobiles on land, on water and in the air.

However, after the union of the two companies, a new logo was designed. The new logo which is known as one of the best car brand logos in the history of automobiles combines the symbols of the two companies: Daimler's star and Benz's laurel wreath.