While Chevrolet logo looks quite ordinary to most people, the brand's symbol holds a pretty intriguing meaning or two, or three, maybe four. Proudly representing the brand for over a hundred of years, the Chevrolet logo often goes by the name “iconic” in the automotive world. Chevrolet, also known as Chevy, is one of the leading car makers in the U.S. The brand was founded in 1911 by William C. Durant and Louis Chevrolet with a headquarter in Detroit, Michigan, but it put its first logo on a car after almost two years. In 1913, Mr Durant introduced the Chevrolet “bowtie” logo, which turned out to be a complete success.
The Chevrolet car logo meaning is a little mysterious and not many know even one of the few stories regarding the logo. The first, most discussed and most popular logo story in the Chevrolet car company history is that the co-founder Durant has been inspired by a wallpaper in his hotel room in Paris, France. But that's not the logo story that Durant's daughter tells. In her book “My Father”, Margaret Durant explains that her father was trying too hard to come up with a logo and that he actually created it during a family dinner. However, Durant's wife is quite sure that her husband got his logo from a newspaper ad. And the latest theory, which seems to be farthest from the truth, relates the logo to the national roots of Louis Chevrolet – Switzerland. So, which one is the real origin of Chevrolet logo is impossible to say.
Whatever the origin, the iconic Chevrolet logo has never missed a hood ever since its introduction. The famous bowtie logo has made its debut in 1913 on the hood of Chevrolet H-2 Royal Mail. With a simple, but elegant design, with 4 possible origins, but none confirmed, the Chevrolet symbol has done a great job in establishing brand identity in the automobile world. About 60 million of Chevrolet car models are on the roads today and not only in the U.S., but all across the world. In a span of over a century, Chevy's bowtie has enhanced the frontal look of 215 million of Chevrolet models.
The often, but minor changes have only been improving the logo. Most logo changes concerned the colors, rather than the iconic bowtie shape. This way, the brand managed to kept its strong identity. The Chevrolet symbol transformations were almost unnoticeable if compared to other car brands. Originally, the logo came in black and white colors, bearing the brand's name inside. In 1978, the logo was painted in blue for the first time, but it didn't last long.
In 2004, the Chevrolet automobile company finally painted its iconic emblem in gold. Referred to both as a bowtie and cross, the symbol has only a little to do with both. A vivid golden bowtie with a silver outline represents all Chevrolet models in over 140 countries. Chevy Runs Deep, Like a Rock and the current, Find New Roads, are some of the most popular Chevrolet slogans, which literally define the Chevrolet made cars and the endless possibilities they offer. Simple, fashionable and creative, Chevrolet logo is widely adored by all Chevy lovers and many other car enthusiasts.
Chevrolet Slogan: The Heartbeat of America